Ataviance and Equivalenza: A collaboration focused on innovation, concept, and sustainability
At Ataviance, we are thrilled to share our collaboration with Equivalenza for the launch of their new Seductive Eau de Parfum collection.
Equivalenza is a Spanish company with a strong track record in the perfumery and cosmetics sector, recognized for bringing quality fragrances to a wide audience with a strong commitment to innovation, accessibility, and sustainability. Present in numerous international markets, the brand continues to expand its catalog with offerings aligned with evolving consumer expectations.
The Seductive Eau de Parfum collection was created in response to a clear trend in perfumery: perfumes with a high attraction power, designed for those seeking more than just a conventional fragrance. Equivalenza developed three perfumes—one feminine, one masculine, and one unisex—aimed at individuals who want to feel more confident, magnetic, and attractive in their daily lives.
This collection stands out from the rest of the catalog by incorporating an active ingredient called SENSFEEL™, composed of natural active ingredients designed to enhance personal attraction, intensifying the body’s natural chemistry and promoting a more spontaneous and authentic connection with others. The fragrances also include inherently sensual and enveloping notes, such as indole, civetone, and ambrinol, which evoke naturally attractive aromas and reinforce the warm, provocative, and striking character of each perfume.
In this context, Ataviance contributed to the project by providing a cap made from 30% Oryzite (rice husk) and 70% PP, as part of the perfume set. This solution aligns with Equivalenza’s vision of integrating sustainability and responsibility criteria into their products, without compromising functionality or design.
It has been a real pleasure collaborating with a recognized brand like Equivalenza on a launch with such a defined concept. For us, projects like this highlight the importance of understanding a brand’s positioning, message, and values, and working together to ensure that every element of the packaging complements and reinforces the product’s proposition.
Collaborations like this demonstrate how perfume packaging can integrate seamlessly into launches with a strong identity, providing technical and sustainable solutions aligned with the brand’s strategy.
At Ataviance, we continue to support cosmetics and perfumery brands in projects where innovation, design, and sustainability go hand in hand.
